MEET YOUR CREATOR - QUADROTOR SHOW

A swarm of quadrotors performed at the Cannes Lions International Festival of Creativity. A troupe of 16 quadrotors (flying robots) dance to and manipulate sound and light at the Saacthi & Saatchi New Directors’ Showcase 2012 by Saatchi & Saatchi Worldwide. Apparently, Saatchi & Saatchi is famous for its opening theatrics, and this year, they hired KMel Robotics to work its magic with a swarm of quadrotors, with creative direction from Marshmallow Laser Feast and music by Oneohtrix Point Never.

(Source: saatchi.com)